YOU ASKED, WE HEISTED
🥷
YOU ASKED, WE HEISTED 🥷
LAST YEAR WE HEISTED MENU ITEMS FROM ACROSS THE WORLD BUT IT WASN’T ENOUGH, FANS WANT MORE
SO NOW WE’RE GOING BACK TO STEAL THE FAN’S
MOST WANTED MENU ITEMS
FANS AND CREATORS HELPED US SCOUT THE GOODS
AN EPIC AV SPOT TAKES FANS BEHIND THE SCENES AS WE PULL OF THE JOB
A SHOP BECOMES A FRONT FOR US TO DISH OUT THE LOOT TO CREATORS
THE LOOT IS LAUNCHED TO THE MASSES
CREW AND LADBIBLE DOCUMENT THE HEIST ON SOCIAL
THE IN-RESTAURANT EXPERIENCE IMMERSES FANS IN THE HEIST
IN THE APP, FANS ARE REWARDED FOR HEIST-LIKE BEHAVIOURS
HEIST ONE COMPLETE
NOW IT’S TIME FOR YOU TO SHARE IT ON SOCIALS
CAPTION COPY INSPIRATION
When Posting the AV
Blame the comment section…
All year fans have been asking us to heist more of their favourite international McDonald’s menu items… so we did.
For the second instalment of our World Menu Heist campaign, we scouted out the fan’s Most Wanted menu items and we stole the whole lot.
🇩🇪 Germany’s Big Rosti
🇨🇦 Canada’s Maple & Cheddar Chicken
🇳🇱 Netherlands’ Paprika McShaker Fries
🇦🇪 UAE’s Mac & Cheese Bites
🇨🇦 Canada’s S’mores McFlurry
🇦🇺 Australia’s Chicken & Bacon McMuffin
🇸🇬 Singapore’s Chicken & Egg McMuffin
🇮🇳 India’s Guava x Sprite Zero
The campaign is huge, spanning every touchpoint, but here is the TV spot.
Or should I say, the first TV spot 👀
When Posting the Campaign Stills
Why can’t we have that over here?!
All year fans have been asking us to heist more of their favourite international McDonald’s menu items… so we did.
For the second instalment of our World Menu Heist campaign, we scouted out the fan’s Most Wanted menu items and we stole the whole lot.
An epic World Menu Heist TV ad goes live along with craveable OOH, social hype, creators, events, immersive restaurant experiences and so much more.
But the thing about a heist is, once you pull off one job… 👀